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Buying Groups Accelerate Decisions

Curaley, is the first dedicated B2B Buyer Engagement Platform. Built to position personalised curated content at a Buyer Group Level and connect stakeholders.

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See How It Works

Currently Buying Groups Live In

How Curaley works

Connect your buying-group data

Connect directly to your CRM and marketing automation stack to bring together account, contact, and intent data, defining the real buying group behind each opportunity.

Prepare personalised content, fast

Pull approved content from your CMS or DAM and automatically personalise it at an individual level, placing it into role-specific landing page environments using customisable templates or custom builds.

Invite the buying group

With a single action, invite stakeholders into secure, personalised environments using UTM links, shared via email, LinkedIn, Slack, or direct mail, so each individual see what’s relevant to them.

Enable natural internal sharing

Make it easy for stakeholders to share content internally as decisions unfold, with full visibility and control at both account and individual levels.

Reveal buying-group behaviour

See who’s engaging, what’s resonating, how content is being shared, where new champions emerge, and where deals are starting to stall.

Act on momentum, risk, and intent

Give teams clear buying signals and timely moments to engage, helping buyers move decisions forward and increasing deal velocity.

ABM and Buyer Group Marketing Evolved

Turn Every Person Into an Advocate for Purchase

Engaging Buying Groups increases conversion rates by 20% to 50%

Study by

Track which people in your target customer accounts are engaging with your content, and who they are sharing it with.

Speak to Each Buyer

Curated Content That Speaks to Each Buyer—Individually

Curaley

doesn't generalise

It targets intelligently and

with understanding

every buyer

within a decision making process

Higher Close Rate

Through Buying Groups

Higher Close Rate

Through Buying Groups

~3.9x

Increase in Conversions Through Buying Groups

Study by

Detailed mapping of stakeholders using multiple data sources. Never miss a buyer, an influencer or someone with a veto.

Personalised and Social

Let Buyers and Decision Makers Do Your Selling for You

Decision-makers see opportunities to maximise efficiency, improve operational quality, or streamline processes to save meaningful time and money. Each experience is personalised to them.

Buyers Receive Content That Feels Made for Them

Decision Makers See Who Else Should Be Involved

Teams Share Buyer Insights Seamlessly

Decision-makers see opportunities to maximise efficiency, improve operational quality, or streamline processes to save meaningful time and money. Each experience is personalised to them.

Buyers Receive Content That Feels Made for Them

Decision Makers See Who Else Should Be Involved

Teams Share Buyer Insights Seamlessly

Decision-makers see opportunities to maximise efficiency, improve operational quality, or streamline processes to save meaningful time and money. Each experience is personalised to them.

Buyers Receive Content That Feels Made for Them

Decision Makers See Who Else Should Be Involved

Teams Share Buyer Insights Seamlessly

B2B buying has changed: decisions are made by 10–14 stakeholders that span multiple Stakeholder Groups. Make sure you don't miss anyone important.

2024 study by

Sharing and Analysis

track what content your prospects & customers are engaging with, and who they are sharing it with.

Who is leaning in? Who's blocking consenus?

Reporting: See the Whole Picture

Understand Engagement Predict Next Moves

Signals

Our built-in intelligence tool goes beyond basic tracking. Signals monitors shares, comments, and engagements across the whole buying group.

Buzz Score

CRM Sync

Signals

Our built-in intelligence tool goes beyond basic tracking. Signals monitors shares, comments, and engagements across the whole buying group.

Buzz Score

CRM Sync

Sales & Partner Enablement

Give Your Partners the Power to Sell

Empower Your Partners

Make Buying Collaborative

Turn MDF Into ROI

Where channel and partner marketing is key to your success, Curaley gives them the edge when taking your products and services to the markets you serve.

Deliver highly personalised campaigns

Activate MDF funds in the most tailored way

Reach every stakeholder through one platform

Partners

Collaboration

MDF & ROI

Where channel and partner marketing is key to your success, Curaley gives them the edge when taking your products and services to the markets you serve.

Deliver highly personalised campaigns

Activate MDF funds in the most tailored way

Reach every stakeholder through one platform

Empower Your Partners

Make Buying Collaborative

Turn MDF Into ROI

Where channel and partner marketing is key to your success, Curaley gives them the edge when taking your products and services to the markets you serve.

Deliver highly personalised campaigns

Activate MDF funds in the most tailored way

Reach every stakeholder through one platform

Compliance & Channels

Stay On Brand and Compliant

Add your branding

Stay GDPR compliant

Always be on message

Add infographics, videos, and copy that fits your story

Delivered through the right channel

Direct mail

No more PDF downloads or hoping someone forwards an email—Curaley brings structured buyer engagement into the partner ecosystem.

Buyer Group Marketing will overtake lead-centric models by 2025/26

As companies pivot from MQLs (Marketing Qualified Leads e.g. people who’ve shown interest by downloading content or filling out a form) to group-based engagement.

2023 study by